What It Takes To Become A Freelance Copywriter With No Experience
You might be a fresh graduate and you are looking for a job, or you have worked in some other jobs and you have decided to change your career. Whatever your special circumstances, making a break in any industry is oftentimes challenging, especially during volatile times for the economy and employment. However, freelance copywriting can be an extremely rewarding career. Here are some tips on what it takes to become a freelance copywriter with no experience.
Education has never been a bad thing. However, while a college degree is a clear advantage, it is not strictly mandatory. Some relevant courses that will give you a head start in the copywriting career are marketing and journalism. These subjects will ensure you have some important basic skills like undertaking research and business writing. However, if you are inclined to writing and you can prove your capability, it does not matter whether you have studied these courses or not. Majority of employers will be more concerned about your attitude and experience than your academic qualifications.
Every person has to start from somewhere, and a little experience in writing is vital for securing any role as a copywriter. For a start, you can set up a blog that covers an area that you are interested in, e.g. music, travel and leisure, or fashion. In order to get some hands-on experience, try looking for apprentice opportunities from local PR and marketing agencies. You can also try to do speculative copywriting if you have not managed to get any of your works published.
In order to get a copywriting gig, you have to create a portfolio of some of your outstanding writing. This should be something specifically related to copywriting, so this is where your speculative copywriting will be of great use. Always try to constantly add to and adapt your portfolio as you continue to gain experience. Anything you include in your portfolio should be tailor-made to the copywriting job you are applying for.
Creating your own website is absolutely mandatory for any copywriter. The website should be very professional, very particular to your copywriting job, and it should not be related to any of your personal online presence. Similarly, ensure that you completely separate your professional work’s social media and your personal social media.
You need to understand that getting work is the hardest part when it comes to freelance copywriting. Successful copywriters often build a client base through hard work and sheer determination. You can begin finding clients by looking for small business firms in your local area. Ensure that your rates are competitively priced and view any new acquaintance as a potential client.