How To Become A Successful Freelance Copywriter In 4 Steps
A cop·y·writ·er (käpiˌrīdər) is defined as someone who writes the text used in advertising materials, websites and sometimes even blogs. Copywriters are well versed in taking a small amount of material and embellishing it so that the final product is contextually appealing and informative to all those who get to see the material.
That’s great but how does one join this field and what steps should you take to be successful?
Step One – confirm your choice
The first step in becoming a copywriter is to consider if this is something that will be the correct application of your skills and interests. Consider these questions:
- A friend who cannot see asks you to describe a magnificent sunset. Do you… a. Describe the sunset, the colors and even how the surrounding world looks with the increasing shadows and different colored lights as the sun sinks below the horizon b. Describe the sun as red and it’s getting dark quickly as the sun goes down c. Colorful
There’s an obvious difference in the three answers listed above. Answer ‘a’ provides a detailed description of the sun setting and the associated colors, even answer ‘b’ provides some description but answer ‘c’ is bland and obvious. Copywriters would choose answer ‘a’, so if that was your choice then this might be the job for you.
Step Two – develop a sample portfolio
Getting a job as a copywriter will be difficult if you do not have work of your own for demonstration purposes. You can utilize past work in your portfolio or possibly your own website as potential sources. If worse comes to worse, then develop your own samples even if they are not published just so clients can see a sample of the work.
Step Three – Advertise your services
Once you have samples it is time to offer your services to potential clients. You can create your own website to advertise your services and post on social media or you can use online contracting sites. Whichever you choose make sure to show samples and provide a way for them to contact you for work.
Step Four – Build clientele
Finally, once you begin to get an established client base you want to keep that clientele with high quality work and professional service. Make sure that you maintain your clients and meet deadlines while providing high quality work in your field.